Alpha Homes – Real estate website
Alpha Homes – Real estate website
Alpha Homes – Real estate website
Background Information
Alpha Homes is a premium real estate listing and directory site offering quality apartments for sale and rent. Catering to a broad audience aged 19-70, Alpha Homes caters specifically to college students and early career professionals seeking a fun, fast, and easy apartment search experience.
Problem
Current real estate websites are cluttered and inefficient. Confusing navigation and apartment finding processes frustrate users, transforming an exciting life transition into a chore.
Goal
Design a user-friendly, responsive real estate website prioritizing clear navigation and a fast apartment finding process.
User Research
Through user interviews and empathy maps, I discovered that many users struggle to find apartments when moving to new towns. Existing confusing website layouts overwhelm them, turning a potentially enjoyable experience into a frustrating hassle.
Paper Wireframes/Sketching
Focused on solutions for user pain points, particularly simplifying apartment searches.
Information Architecture
Due to Difficulty navigating existing websites a sitemap was created to address this.
Digital Wireframes
Translated paper wireframes for easier visualization of user experience improvements. Prioritized user-friendly button placement and home page layout.
Style Guide
Hi-Fi Mockups
Prototyping
Hi-Fidelity Prototype: The high-fidelity prototype mirrored the low-fidelity prototype with design changes based on usability studies.
Background Information
Alpha Homes is a premium real estate listing and directory site offering quality apartments for sale and rent. Catering to a broad audience aged 19-70, Alpha Homes caters specifically to college students and early career professionals seeking a fun, fast, and easy apartment search experience.
Problem
Current real estate websites are cluttered and inefficient. Confusing navigation and apartment finding processes frustrate users, transforming an exciting life transition into a chore.
Goal
Design a user-friendly, responsive real estate website prioritizing clear navigation and a fast apartment finding process.
User Research
Through user interviews and empathy maps, I discovered that many users struggle to find apartments when moving to new towns. Existing confusing website layouts overwhelm them, turning a potentially enjoyable experience into a frustrating hassle.
Paper Wireframes/Sketching
Focused on solutions for user pain points, particularly simplifying apartment searches.
Information Architecture
Due to Difficulty navigating existing websites a sitemap was created to address this.
Digital Wireframes
Translated paper wireframes for easier visualization of user experience improvements. Prioritized user-friendly button placement and home page layout.
Style Guide
Hi-Fi Mockups
Prototyping
Hi-Fidelity Prototype: The high-fidelity prototype mirrored the low-fidelity prototype with design changes based on usability studies.
Background Information
Alpha Homes is a premium real estate listing and directory site offering quality apartments for sale and rent. Catering to a broad audience aged 19-70, Alpha Homes caters specifically to college students and early career professionals seeking a fun, fast, and easy apartment search experience.
Problem
Current real estate websites are cluttered and inefficient. Confusing navigation and apartment finding processes frustrate users, transforming an exciting life transition into a chore.
Goal
Design a user-friendly, responsive real estate website prioritizing clear navigation and a fast apartment finding process.
User Research
Through user interviews and empathy maps, I discovered that many users struggle to find apartments when moving to new towns. Existing confusing website layouts overwhelm them, turning a potentially enjoyable experience into a frustrating hassle.
Paper Wireframes/Sketching
Focused on solutions for user pain points, particularly simplifying apartment searches.
Information Architecture
Due to Difficulty navigating existing websites a sitemap was created to address this.
Digital Wireframes
Translated paper wireframes for easier visualization of user experience improvements. Prioritized user-friendly button placement and home page layout.
Style Guide
Hi-Fi Mockups
Prototyping
Hi-Fidelity Prototype: The high-fidelity prototype mirrored the low-fidelity prototype with design changes based on usability studies.
